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  • Home
  • Articles
  • Q & A
  • About
    • About Me
    • Contact
  • Tools
  • Services
    • One on One Coaching
    • Copywriting

How to go Out of Stock with Minimal Loss of Rankings

UncategorizedBy optazonAugust 7, 2015

There is a lot of advice out there about going out of stock, and how to avoid it. In this article, I discuss my experiences with Amazon Search, and how to minimize loss of ranking.

How Conversion Rates Effect Profit

Case StudiesBy optazonJuly 19, 2015

Increasing your conversion rate just 1% can make a huge difference to your bottom line. In this article, we’ll look at the effect conversion rates have on your business.

How to Write Bullets that Make Customers Click buy

Case Studies, CopywritingBy optazonJuly 18, 2015

In this post, we use the information we know about our customers and their pain points to write benefit-rich bullet points that cause customers to buy!

3 Things a Product Page Has in Common With a Pixar Movie

CopywritingBy optazonJune 22, 2015

3 Key Skills that have kept Pixar at the top of the industry, and our hearts, along with how you can apply these to your product Page.

Selling with Benefits

CopywritingBy optazonJune 14, 20152 Comments

Use benefit rich copy to help your customers imagine themselves using your product. Don’t rely on them figuring out the benefits for themselves!

Potential to Profitable: Tofu Press Bullets & Photos

Case StudiesBy optazonJune 2, 2015

I’ve taken a random poorly written product listing on amazon and optimized it to maximize sales, using the methods I’m detailing on Optazon.com

4 Steps to Identifying Your Customer’s Pain Points

ResearchBy optazonMay 30, 20153 Comments

If you understand the customer’s problem, you’re considered the expert when it comes to the solution. Learn how to quickly and easily identify pain points.

Identifying and Knowing Your Customer

ResearchBy optazonMay 24, 20153 Comments

Every word you write should appeal to and compel your customer to buy your product. Before you can target your customer, you have to identify who that customer is. In this post we’ll identify who our target customer is.

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