How to go Out of Stock with Minimal Loss of Rankings
There is a lot of advice out there about going out of stock, and how to avoid it. In this article, I discuss my experiences with Amazon Search, and how to minimize loss of ranking.
How Conversion Rates Effect Profit
Increasing your conversion rate just 1% can make a huge difference to your bottom line. In this article, we’ll look at the effect conversion rates have on your business.
How to Write Bullets that Make Customers Click buy
In this post, we use the information we know about our customers and their pain points to write benefit-rich bullet points that cause customers to buy!
3 Things a Product Page Has in Common With a Pixar Movie
3 Key Skills that have kept Pixar at the top of the industry, and our hearts, along with how you can apply these to your product Page.
Selling with Benefits
Use benefit rich copy to help your customers imagine themselves using your product. Don’t rely on them figuring out the benefits for themselves!
Potential to Profitable: Tofu Press Bullets & Photos
I’ve taken a random poorly written product listing on amazon and optimized it to maximize sales, using the methods I’m detailing on Optazon.com
4 Steps to Identifying Your Customer’s Pain Points
If you understand the customer’s problem, you’re considered the expert when it comes to the solution. Learn how to quickly and easily identify pain points.
Identifying and Knowing Your Customer
Every word you write should appeal to and compel your customer to buy your product. Before you can target your customer, you have to identify who that customer is. In this post we’ll identify who our target customer is.
