There is a lot of advice out there about going out of stock, and how to avoid it. In this article, I discuss my experiences with Amazon Search, and how to minimize loss of ranking.
Increasing your conversion rate just 1% can make a huge difference to your bottom line. In this article, we’ll look at the effect conversion rates have on your business.
In this post, we use the information we know about our customers and their pain points to write benefit-rich bullet points that cause customers to buy!
3 Key Skills that have kept Pixar at the top of the industry, and our hearts, along with how you can apply these to your product Page.
Use benefit rich copy to help your customers imagine themselves using your product. Don’t rely on them figuring out the benefits for themselves!
I’ve taken a random poorly written product listing on amazon and optimized it to maximize sales, using the methods I’m detailing on Optazon.com
If you understand the customer’s problem, you’re considered the expert when it comes to the solution. Learn how to quickly and easily identify pain points.
Every word you write should appeal to and compel your customer to buy your product. Before you can target your customer, you have to identify who that customer is. In this post we’ll identify who our target customer is.