Do I have to be Brand Registered to sell a Private Label product?

Brand registry is not required to sell a private label product.  You can still create a brand identity, and utilize it on Amazon to sell your private label product.

Brand Registry does however open up a few benefits:

• Stronger Intellectual Property Protection
• Enhanced Brand Content
• Prevents others from making changes to your product detail page

That said, you can still build a significant business while waiting for trademarks, etc. for brand registry.