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Brand registry is not required to sell a private label product.  You can still create a brand identity, and utilize it on Amazon to sell your private label product.

Brand Registry does however open up a few benefits:

  • Stronger Intellectual Property Protection
  • Enhanced Brand Content
  • Prevents others from making changes to your product detail page

That said, you can still build a significant business while waiting for trademarks, etc. for brand registry.

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